What should this education entail? I wish I could give this answer: "Go to the research literature on best practices for O.R. courses could educate students to be O.R. And of course, find the budget to pay for it all and have the willingness to defend the project when things look bad. project within the firm, find the consultants to do it, manage the consultants to deliver tangible value, and ensure the consultants get the IT and business process support they need to deliver lasting value. (This is a subtext of many articles in Interfaces, but it's usually not explicit, which is a shame.) This person needs to sell the idea of an O.R. might be of value and then does the hard work of creating a successful O.R. occur when someone in the business world sees a complicated problem, recognizes that O.R. The Good Question is this: How can we bring the Science of Better into business school classrooms in a way that enhances our students' effectiveness after graduation and simultaneously enhances the profession of O.R.? The Good: The Science of Better in Business Schools needs to expand its research scope from analytical techniques deployed by experts to include the full scope of business analytic work, particularly that performed by business school graduates. I discuss them in turn, provide my answers to them and argue that the profession of O.R. With apologies to Sergio Leone, I'll refer to these three questions as the Good, the Bad and the Ugly. I have concluded that the business school teaching community would be well advised to reflect at length upon three important questions. teaching in light of the "Science of Better" campaign.
I've been thinking about business school O.R. The INFORMS official definition of operations research is "the discipline of applying advanced analytical methods to help make better decisions." A key step was to establish a definition of O.R. INFORMS recently took a very important step by initiating the "Science of Better" campaign. technology in a business world organized around "vertical" industries. is all about it has been a constant refrain at INFORMS conferences and with colleagues trying to sell "horizontal" O.R. We were not alone in struggling to explain what O.R. (My personal favorite was "Come for the analysis, stay for the pie.") We even had a contest to come up with the best short slogan for what we did. We spent a lot of time wrestling with this problem. consulting firm, we struggled to explain to potential clients (as well as strangers on airplanes) just what it was that we did that we wanted all that money for. This is a welcome and important initiative, and I wish it had happened many years sooner. INFORMS is running a campaign called "The Science of Better" to educate business executives about the benefits of O.R.
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